> ## Documentation Index
> Fetch the complete documentation index at: https://docs.meetsquad.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Reviews

> Turn customer reviews into actionable business insights

<Info>
  **Category**: Insight Sources
</Info>

## Overview

The Google Reviews integration automatically analyzes your Google Business Profile reviews to surface common issues, praise, and customer sentiment. Squad's AI identifies patterns across your reviews, helping you understand what customers love and where you can improve.

## Benefits

**Discover hidden patterns:** Squad's AI clusters similar feedback across reviews, revealing issues that individual reviews might not make obvious.

**Focus on what's actionable:** Squad categorizes reviews into Feature Requests, Bug Reports, Praise, and General Feedback, then surfaces actionable opportunities that align with your goals.

**Prioritize by impact:** See which issues affect the most customers and correlate review themes with your overall ratings.

## Setup guide

<Steps>
  <Step title="Add your Google Business">
    1. Go to **Workspace dropdown → Integrations** in Squad

    <Frame>
      <img src="https://mintcdn.com/squad/XeVhfvQYcrrAhBrk/images/google-reviews-guide.png?fit=max&auto=format&n=XeVhfvQYcrrAhBrk&q=85&s=ff785e25cb3a7f70a88ceb2a828aa8c9" alt="google-reviews-guide.png" width="937" height="618" data-path="images/google-reviews-guide.png" />
    </Frame>

    2. Find Google Reviews and click **Connect**
    3. Search for your business using the search field
    4. Select your location from the results — addresses are shown to help you find the right listing

    <Frame>
      <img src="https://mintcdn.com/squad/XeVhfvQYcrrAhBrk/images/google-reviews-search.png?fit=max&auto=format&n=XeVhfvQYcrrAhBrk&q=85&s=09fbb4e2480553ed85009f56462b88c4" alt="google-reviews-search.png" width="942" height="670" data-path="images/google-reviews-search.png" />
    </Frame>
  </Step>

  <Step title="Import reviews">
    Click `Import` and Squad will import your last 50 reviews immediately, then sync new reviews daily.
  </Step>

  <Step title="Monitor insights and opportunities">
    That's it! Monitor the [Insights](/features/insights) page for new insights and opportunities related to your reviews.

    <Warning>
      After connecting your Google Business, Squad will import your last 50 reviews. Each day, up to 50 new reviews will be synced. For higher volumes and deeper historical analysis, [contact sales](https://meetsquad.ai/contact-sales).
    </Warning>
  </Step>
</Steps>

## What Squad syncs

<Tabs>
  <Tab title="Data imported">
    * **User reviews**: All reviews with text content
    * **Ratings**: Star ratings (1-5)
    * **Date**: When the review was posted
    * **Review highlights**: Structured feedback (e.g., Food: 5, Service: 3)
    * **Local Guide badge**: Whether the reviewer is a Google Local Guide
    * **Photos**: Images attached to reviews
  </Tab>

  <Tab title="Update frequency">
    Squad syncs up to 50 new reviews every 24 hours. Upgrade your plan to access higher volumes and historical imports.
  </Tab>
</Tabs>

## Review analysis

Squad automatically performs:

### Topic detection

Groups similar feedback like:

* "Staff were incredibly helpful"
* "Great customer service"
* "The team went above and beyond" → Tagged as: **Staff & Service Quality**

### Type analysis

* **Praise**: What customers love about your business
* **Issues**: Pain points and frustrations
* **Feature requests**: What customers wish you offered

### Review highlights

Google Reviews often include structured ratings for specific aspects (Food, Service, Atmosphere, etc.). Squad incorporates these into analysis for richer insights.

## Common use cases

1. **Location monitoring**: Track how each location performs and identify location-specific issues
2. **Service improvement**: See which aspects of service customers mention positively or negatively
3. **Competitive positioning**: Customers often compare your business to competitors in reviews

## Review insights dashboard

In Squad, navigate to [**Insights**](/features/insights) and filter by **Google Reviews** to see:

* Top positive and negative topics
* Actionable opportunities
* Emerging issues (new themes this week)
* Trends over time

## Troubleshooting

**No reviews appearing**

* Verify you selected the correct business location
* Check if your business has recent reviews with text content
* Reviews without text (rating only) are not imported

**Can't find my business**

* Try searching with your full business name
* Include your city or area to narrow results
* Ensure your Google Business Profile is publicly visible

**Missing historical data**

* Free and standard plans import the last 50 reviews
* Enterprise plans can import historical reviews from any date

<Tip>
  **Best practice**: Combine Google Reviews with other feedback sources like support tickets and surveys. Squad will automatically find correlations across all sources for a complete picture of customer sentiment.
</Tip>