Squad Insights DashboardSquad Insights Dashboard

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Overview

Squad Insights aggregates data from all your connected tools and imported feedback to surface what matters most. Our AI analyzes customer feedback, product analytics, support tickets, and more to help you make data-driven decisions that move your metrics.
Insights automatically updates as new data flows in from your connected tools, ensuring you’re always working with the latest information.

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Key capabilities

Unified analytics

See all your product metrics in one place

Feedback analysis

AI categorizes and prioritizes user feedback

Trend detection

Spot emerging patterns before they become problems

Impact scoring

Understand which issues affect the most users

Sentiment tracking

Monitor how users feel about your product over time

Goal tracking

Real-time progress on all your strategic goals

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Creating insights

  1. Click the + Import button from the Insights or Strategy pages.
Squad Insights DashboardSquad Insights Dashboard
  1. Select an existing integration, add a new one, or import by pasting the feedback directly into Squad
If you don’t have any analytical data or customer feedback, you can generate some using the “Generate feedback” button instead.
  1. Let your Squad analyse the data, cluster it into a new or existing topic, and then surface any opportunities from it.
Insights automatically updates as new data flows in from your connected tools, ensuring you’re always working with the latest information.

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Data sources

Squad Insights pulls from multiple sources to give you a complete picture:
Connect your product analytics to track user behavior and metrics:
  • Amplitude (enterprise plans only) - User paths, cohorts, experiments
  • Google Analytics (enterprise plans only) - Traffic, conversions, user flow
  • More coming soon!
Squad automatically maps your existing events to common product metrics like activation, retention, and engagement.

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How insights work

The Insights page is your command center for understanding what’s going on with your product:

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Feedback topics

Squad uses natural language processing to automatically:
  1. Extract key topics from unstructured feedback
  2. Group similar issues even when described differently
  3. Calculate impact based on frequency and user segments
  4. Track sentiment to understand urgency
  5. Link to goals showing which themes affect your metrics
For example, “app crashes during checkout”, “payment screen freezes”, and “can’t complete order” would all be grouped under “Checkout stability issues”.

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Opportunity discovery

Squad automatically surfaces high-impact opportunities:
  1. Data aggregation combines quantitative metrics with qualitative feedback
  2. Impact analysis calculates potential improvement to your goals
  3. Effort estimation estimates implementation complexity based on similar projects
  4. Priority scoring ranks opportunities by impact/effort ratio

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Example workflow

Squad makes it easy to turn insights into roadmap items:
1

Spot the insight

Notice checkout completion dropped 10% this week
2

Dig deeper

Click into the Insight to see correlated feedback topics
3

Create opportunity

Click into Opportunities to see what is actionable
4

Generate solutions

Let Squad AI suggest fixes based on the data
5

Update roadmap

Add the solution to your next sprint

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Best practices

Connect all data sources

The more data Squad has, the better its insights. Don’t leave blind spots.

Review weekly

Make Insights review a regular ritual to catch trends early

Act on insights

Create opportunities directly from insights to maintain momentum

Share broadly

Export dashboards for stakeholders who don’t use Squad daily

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Other features

Chat

Ask questions about your insights in natural language

Strategy

Turn insights into opportunities and solutions

Roadmap

Prioritize work based on data-driven insights