Squad Strategy Map

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Overview

Squad Strategy brings your product strategy to life through interactive Opportunity-Solution Trees (OSTs). See how every feature connects to user needs and business goals, ensuring your team builds what matters most.
The Strategy Map automatically updates as you (or Squad) add opportunities, solutions, and tasks, giving you a real-time view of your product direction.

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Understanding the OST framework

Squad uses a hierarchical structure that ensures every piece of work traces back to your mission:

Mission

Your north star purpose

Goals

Measurable outcomes

Opportunities

User needs to address

Solutions

How you’ll solve them

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Strategy Map interface

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Visual hierarchy

The Strategy Map displays your entire product strategy in an intuitive tree structure: 
🎯 Reduce delivery time by 13 minutes
├── 💡 Restaurant preparation delays
│   ├── 🔧 Prep time prediction system
│   └── 🔧 Kitchen capacity alerts
├── 💡 Inefficient driver routing
│   ├── 🔧 ML-based route optimization
│   ├── 🔧 Dynamic driver assignment
│   └── 🔧 Multi-order batching
└── 💡 Poor address accuracy
    ├── 🔧 GPS coordinate validation
    └── 🔧 Delivery instructions feature

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Interactive features

  • Drag and drop: Reorganize opportunities and solutions by dragging between goals
  • Expand/collapse: Focus on specific branches of your strategy tree
  • Filter and search: Find specific items using the command menu
  • Canvas actions: Create, edit, or view items directly from the map

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Creating your strategy

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Starting with goals

Every strategy begins with clear, measurable goals:
GrubGrab Goal Examples
✅ GOOD: "Increase order frequency from 2.1 to 3.5 orders/week by Q3"
- Specific metric (order frequency)
- Clear baseline (2.1) and target (3.5)
- Time-bound (by Q3)

✅ GOOD: "Reduce average delivery cost from $4.20 to $3.50 per order"
- Impacts unit economics
- Measurable reduction
- Supports "more affordable" mission

❌ BAD: "Improve customer experience"
- No specific metric
- Can't measure progress
- Too broad to action
2

Discovering opportunities

Opportunities represent unmet user needs that, if addressed, will help achieve your goals:
Good opportunities are:
  • Problem-focused, not solution-focused
  • Backed by evidence from user research or data
  • Sizeable in terms of affected users
  • Connected to at least one goal
Sources for opportunities:
  • User interviews and feedback
  • Support ticket analysis
  • Behavioral analytics
  • Competitive analysis
  • Market research
Example transformation:
  • Weak: “Add a search feature”
  • Strong: “Users can’t find their favorite restaurants quickly”
3

Crafting solutions

For each opportunity, generate multiple solutions:
Let Squad AI suggest solutions:Opportunity: “Users can’t find vegetarian restaurants”Squad AI suggests:
  1. 🏷️ Dietary Filter System
    • Add vegetarian/vegan/gluten-free filters
    • Badge restaurants with dietary options
    • Impact: High | Effort: Medium
  2. 🔍 Smart Search Enhancement
    • Natural language search (“vegan pizza near me”)
    • Auto-suggest dietary options
    • Impact: High | Effort: High
  3. 📱 Dedicated Dietary Section
    • Separate browsing section for dietary needs
    • Curated collections by preference
    • Impact: Medium | Effort: Low

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Collaboration features

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Team alignment

Keep everyone on the same page:

Ownership

Assign clear owners to each level of the tree

Comments

Discuss strategies directly on the map

Notifications

Get alerts when strategies change

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Export and sharing

Share your strategy with stakeholders:
  • Interactive web view - Read-only link for stakeholders
  • PDF export - Static document for presentations
  • Miro/Mural - Import to whiteboarding tools
  • JIRA sync - Create epics from strategies

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Stakeholder views

Create custom views for different audiences:
  • High-level goals and progress
  • Impact on key business metrics
  • Resource allocation across initiatives
  • Quarterly roadmap alignment

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Best practices

Start with why

Always begin with opportunities (problems) before jumping to solutions

Multiple options

Generate 3+ solution options for each opportunity

Regular reviews

Review and update your strategy map weekly

Data-driven

Link opportunities to real user feedback and metrics

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Advanced features

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Strategy templates

Use pre-built templates for common scenarios: 
mission: "Accelerate sustainable growth"
goals:
  - "Increase MAU by 50%"
  - "Improve activation rate to 60%"
  - "Boost retention to 40%"
opportunities:
  - "New users don't experience value quickly"
  - "Power users plateau in engagement"
  - "Referral loop is broken"

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Other features

Roadmap

Turn strategies into time-based delivery plans

Chat

Get AI help crafting and refining strategies

Insights

Validate strategies with data and feedback