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Overview

Squad Knowledge Panel
Knowledge is a core part of Squad that controls the context your AI product agent uses to generate insights, strategies, and recommendations. The more relevant knowledge you provide, the more accurate and tailored Squad’s outputs become.
Knowledge is accessible from the sidebar under Context → Knowledge and is used across all Squad features including Chat, Insights, Strategy, and Roadmap.

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Knowledge panel

The Knowledge panel has three tabs:
Manage the information Squad uses for context. Knowledge is organized into four categories:
  • Integrations — Data automatically synced from connected tools (Notion, app stores, analytics platforms, etc.)
  • Files — Upload documents like pitch decks, research reports, or spreadsheets
  • Links — Add URLs to websites, articles, or online resources for Squad to reference
  • Text — Add free-form text notes, business context, or product descriptions

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Adding knowledge

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From integrations

Connect tools like Notion, app stores, or analytics platforms to automatically sync relevant data into your knowledge base. Navigate to Integrations in the sidebar to set up connections.

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Uploading files

Click the Files tab in the Knowledge panel and upload documents directly. Supported formats include PDFs, documents, and spreadsheets. Squad will extract and index the content for use in AI responses. Paste URLs into the Links tab to have Squad reference web content. This is useful for competitor analysis, market research articles, or your own website content.
Adding a knowledge link in Squad

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Adding text

Use the Text tab to add free-form context like:
  • Product descriptions and positioning
  • Target audience definitions
  • Business model details
  • Competitive advantages
  • Internal notes and decisions
Start with the most important context — your product description, target audience, and key differentiators. This gives Squad the foundation it needs to provide relevant recommendations.

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How knowledge feeds into Squad

Knowledge is used across every Squad feature:

Chat

Squad references your knowledge when answering questions, ensuring responses are tailored to your specific product and business

Insights

Knowledge provides context for interpreting feedback and analytics data, leading to more relevant insight discovery

Strategy

Your goals and business context help Squad generate better opportunities and solutions that align with your mission

Roadmap

Knowledge about your team, resources, and priorities helps Squad make better prioritization recommendations

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Best practices

Keep it current

Update knowledge as your product evolves — outdated context leads to outdated recommendations

Be specific

Detailed product descriptions and clear goals give Squad better context than vague summaries

Connect your tools

Integration data is automatically kept in sync, reducing manual effort

Quality over quantity

Focus on relevant, high-quality context rather than dumping everything in

Chat

Ask questions using your knowledge context

Integrations

Connect tools to auto-sync knowledge

Strategy

See how knowledge informs your strategy