Category: Insight Sources
Overview
The Google Reviews integration automatically analyzes your Google Business Profile reviews to surface common issues, praise, and customer sentiment. Squad’s AI identifies patterns across your reviews, helping you understand what customers love and where you can improve.Benefits
Discover hidden patterns: Squad’s AI clusters similar feedback across reviews, revealing issues that individual reviews might not make obvious. Focus on what’s actionable: Squad categorizes reviews into Feature Requests, Bug Reports, Praise, and General Feedback, then surfaces actionable opportunities that align with your goals. Prioritize by impact: See which issues affect the most customers and correlate review themes with your overall ratings.Setup guide
1
Add your Google Business
- Go to Workspace dropdown → Integrations in Squad
- Find Google Reviews and click Connect
- Search for your business using the search field
- Select your location from the results — addresses are shown to help you find the right listing
2
Import reviews
Click
Import and Squad will import your last 50 reviews immediately, then sync new reviews daily.3
Monitor insights and opportunities
That’s it! Monitor the Insights page for new insights and opportunities related to your reviews.
What Squad syncs
- Data imported
- Update frequency
- User reviews: All reviews with text content
- Ratings: Star ratings (1-5)
- Date: When the review was posted
- Review highlights: Structured feedback (e.g., Food: 5, Service: 3)
- Local Guide badge: Whether the reviewer is a Google Local Guide
- Photos: Images attached to reviews
Review analysis
Squad automatically performs:Topic detection
Groups similar feedback like:- “Staff were incredibly helpful”
- “Great customer service”
- “The team went above and beyond” → Tagged as: Staff & Service Quality
Type analysis
- Praise: What customers love about your business
- Issues: Pain points and frustrations
- Feature requests: What customers wish you offered
Review highlights
Google Reviews often include structured ratings for specific aspects (Food, Service, Atmosphere, etc.). Squad incorporates these into analysis for richer insights.Common use cases
- Location monitoring: Track how each location performs and identify location-specific issues
- Service improvement: See which aspects of service customers mention positively or negatively
- Competitive positioning: Customers often compare your business to competitors in reviews
Review insights dashboard
In Squad, navigate to Insights and filter by Google Reviews to see:- Top positive and negative topics
- Actionable opportunities
- Emerging issues (new themes this week)
- Trends over time
Troubleshooting
No reviews appearing- Verify you selected the correct business location
- Check if your business has recent reviews with text content
- Reviews without text (rating only) are not imported
- Try searching with your full business name
- Include your city or area to narrow results
- Ensure your Google Business Profile is publicly visible
- Free and standard plans import the last 50 reviews
- Enterprise plans can import historical reviews from any date