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Category: Insight Sources

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Overview

The Trustpilot integration automatically analyzes your Trustpilot reviews to surface common issues, praise, and customer sentiment. Squad’s AI identifies patterns across your reviews, helping you understand what customers love and where you can improve.

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Benefits

Discover hidden patterns: Squad’s AI clusters similar feedback across reviews, revealing issues that individual reviews might not make obvious. Focus on what’s actionable: Squad categorizes reviews into Feature Requests, Bug Reports, Praise, and General Feedback, then surfaces actionable opportunities that align with your goals. Prioritize by impact: See which issues affect the most customers and correlate review themes with your overall ratings.

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Setup guide

1

Add your Trustpilot page

  1. Go to Workspace dropdown → Integrations in Squad
trustpilot-guide.png
  1. Find Trustpilot and click Connect
  2. Paste the URL of your Trustpilot page (e.g., https://www.trustpilot.com/review/yourcompany.com)
2

Import reviews

Click Import and Squad will import your last 50 reviews immediately, then sync new reviews daily.
3

Monitor insights and opportunities

That’s it! Monitor the Insights page for new insights and opportunities related to your reviews.
After connecting your Trustpilot page, Squad will import your last 50 reviews. Each day, up to 50 new reviews will be synced. For higher volumes and deeper historical analysis, contact sales.

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What Squad syncs

  • User reviews: All reviews with text content
  • Review titles: Customer-provided titles
  • Ratings: Star ratings (1-5)
  • Date: When the review was posted
  • Verified badge: Whether the review is from a verified purchase
  • Language: The language of the review

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Review analysis

Squad automatically performs:

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Topic detection

Groups similar feedback like:
  • “Delivery took forever”
  • “Shipping was slow”
  • “Package arrived late” → Tagged as: Delivery Speed

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Type analysis

  • Praise: What customers love about your product or service
  • Issues: Pain points and frustrations
  • Feature requests: What customers wish you offered

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Verified reviews

Trustpilot marks reviews as verified when they’re tied to a confirmed transaction. Squad highlights this in analysis, helping you distinguish between verified customer experiences and general feedback.

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Common use cases

  1. Trust building: Identify what drives positive reviews to encourage more of them
  2. Issue detection: Catch recurring problems before they escalate
  3. Competitive insights: Customers often compare your service to competitors in reviews

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Review insights dashboard

In Squad, navigate to Insights and filter by Trustpilot to see:
  • Top positive and negative topics
  • Actionable opportunities
  • Emerging issues (new themes this week)
  • Trends over time

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Troubleshooting

No reviews appearing
  • Verify the URL is your Trustpilot business page (e.g., trustpilot.com/review/...)
  • Check if your Trustpilot page has recent reviews with text content
  • Reviews without text (rating only) are not imported
Invalid URL error
  • Ensure you’re using your Trustpilot review page URL, not your website URL
  • The URL should be in the format: https://www.trustpilot.com/review/yourcompany.com
Missing historical data
  • Free and standard plans import the last 50 reviews
  • Enterprise plans can import historical reviews from any date
Best practice: Combine Trustpilot reviews with other feedback sources like support tickets and in-app feedback. Squad will automatically find correlations across all sources for a complete picture of customer sentiment.